Promotional Products Week Helps Scotland Decide with its voting referendum highlighter
Alex Salmond, David Cameron and Alistair Darling were just some of the MPs sent the perfect promotional product to help confirm their support for the YES and NO Scottish referendum campaign.
In addition over 50 Scottish MPs and a wide selection of journalists – across the marketing spectrum including print, online and TV – were sent the ‘referendum voting highlighter’ by the organisers of Promotional Products Week (PPW), the BPMA.
The double-sided highlighter is in red for the UK and NO and blue for Scotland and YES and was created by PPW to gauge public interest in the referendum and show which way people plan to cast their vote. Which way will the vote go, who knows but with voters that are sitting on the fence until the last minute, the referendum voting highlighter is the ideal too for the YES or NO vote.