Raising the value and use of Promotional Products

Fruit of the Loom Launch Sofspun® T-shirts used at Promotional Products Week


Fruit of the Loom Sofspun® T-shirts are the official t-shirts used during Promotional Products Week, organised by the BPMA.

The bright pink t-shirts were used to launch Promotional Products Week on Monday 15th September.

Product design students from Brunel University distributed promotional products rock themed products across London and visited key associations to promote the findings of the What’s on your Desk? survey commissioned by the BPMA.

Fruit of the Loom Gallery

Supporting the national awareness week, Fruit of the Loom also participated in the #deskie competition. The Deskie is an opportunity for people to take a photo of their desk, and the promotional products on it, uploading it onto social media websites using the hashtag #Deskie. This is a great initiative to create awareness on social media, alerting people to Promotional Products Week. This allows people in and outside of the industry to get involved.

Sofspun® is a completely unique and revolutionary fabric technology developed exclusively by Fruit of the Loom and is manufactured at Fruit of the Loom’s own plant in Morocco, where over 2 million T-shirts and sweats are produced each week. The new Sofspun® T-shirt range offers all the print and environmental benefits of open-end yarn, but with the softness of combed ringspun cotton. The brand’s Moroccan plant is also internationally recognised for its social compliance, accredited with a Gold WRAP Certificate.
Wear your logo with style with a Fruit of the Loom Sofspun® garment for your next campaign, and watch your promotion rock! Promotional T-shirts make ideal clothing for every kind of promotion - they are easy to wear, simple to design, and totally eye-catching.

The Brunel University students with the BPMA team certainly stood out in central London with their Promotional Products Rock T-shirts!

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