Promotional products are more than just a freebie, if a promotional item is useful, research shows that 89% of people will keep it. The aim of Promotional Products Week is to nationally raise the profile of promotional products and encourage their use within the marketing mix.
We want companies to recognise the value of promotional products and understand the many different ways they can improve brand awareness. Promotional Products Week (PPW) will take place from the 12th-16th September 2016.
The bpma has invested in buyers and consumers attitudes to promotional gifts. PPW will showcase promotional merchandise at its best highlighting its essential role in the marketing mix and explaining why its continually used by marketers keen to make an impact. The total amount spent by companies on promotional merchandise in the UK last year was approaching £1bn and firms are happy to spend an average of up to £5 an item to get their marketing message across to consumers.
The top ten products the British public like to take home as freebies are:
1. The promotional pen
2. Branded bags
3. Electronic items (such as branded memory sticks and power banks)
4. Branded or personalised mugs
5. Promotional clothing such as tee-shirts
6. Note pads
7. Mints / sweets
8. Stress balls
9. Mouse mats
But many more unusual branded items are being given away, these include ice cream, plants, shoe polish and screen cloths.
The approaching Rugby World Cup has sparked a new demand for branded promotional items, with sponsors and brands hoping that the euphoria of the event will allow them to engage with their customers on a very personal level, trying to give them mementoes of the event that they will keep for years
So lets all get behind Promotional Products Week!